Triple M's Eddie McGuire has explained the story of how he came to support Collingwood, and why he stuck with them.
LISTEN TO EDDIE'S STORY:
"When I was in my formative years, I was about five years of age and I decided I was going to barrack for Collingwood," he told Triple M's Hot Breakfast.
"My brother barracked for Essendon and he thought it was a passing phase and all that sort of stuff.
"I was thinking at this stage...should I go to Essendon with my brother or should I stick to Collingwood? All that sort of thing, I was getting a lot of pressure."
Under pressure from his brother, it was something Eddie found while walking home in Broadmeadows that convinced him to stick with the Pies.